It seems that everyone knows the potential of social media marketing, but not many have the understanding on how to achieve results. Social Media is easy to use, but very difficult to master. Red7Systems can help you find the right platforms for your business so you can start building relationships with your customers. Because it is so useful at increasing brand recognition, customer loyalty, conversion rates, website traffic, SEO rankings, and can be managed at such a low cost makes Social Media too powerful to ignore.
The fact that so many people use social media means if you’re not taking advantage, you could be missing out on an untapped goldmine. Every time you are able to syndicate your content increases your company’s visibility. Social media networks are simply new channels to make your company more accessible for existing and potential customers. Brands who engage customers through social media benefit from increased loyalty. It makes them feel valued and builds a relationship between them and your brand. This can lead to shining reviews, valuable feedback, and a significant amount of leads.
One of the most significant strengths of using social media for business is its humanization element. Customers feel that brands who actively engage them through social media are connecting with them on a person-to-person level, which creates a relationship. This is very powerful since people would rather do business with other people; not with companies. It lets them know you are social media savvy, which builds trust. The lead-to-close rate through social media is significantly higher than that of outbound marketing. It nurtures trust and builds credibility. Each piece of content you syndicate on social media gives you opportunities for a new visitor to your site. The higher the quality of your content the more traffic you’ll generate.
There is a strong harmonious relationship between PPC, SEO and social media. SEO does an excellent job of driving traffic, PPC excels at creating conversions. Both are greatly improved when integrated with social media. Google Analytics now provides social media tracking in their reports, indicating that social media presence may have a factor in ranking. The fact that strong brands almost always utilize social media further supports this as it indicates to the search engines that your brand is credible and trustworthy. PPC is now fully integrated into social media, allowing you to sponsor posts. This is very effective for more targeted campaigns like new product releases, special events or offers, and contests. Not only does it boost your social media presence, but it creates conversions.